Grupo Bimbo and Save the Children Launch Global Donation Drive for Venezuelan Earthquake Victims

In response to the humanitarian crisis in Venezuela following the June 24 earthquakes, Grupo Bimbo and Save the Children have joined forces to launch a global donation campaign. The alliance seeks to bolster relief efforts and support the recovery process for individuals impacted by the disaster.

The initiative invites donations starting at 100 Mexican pesos or 5 U.S. dollars through the website http://www.emergenciahumanitaria.mx/. Demonstrating a strong commitment, Grupo Bimbo has pledged to match all donations received, up to a total of $1 million USD, effectively doubling the impact of each contribution.

This collaboration unites Save the Children, an international organization with over a century of experience and a presence in more than 100 countries, with Grupo Bimbo, a company that has maintained operations in Venezuela for 33 years. The partnership aims to assist earthquake victims, including Bimbo's own employees in the country, and reinforce Save the Children's work in Venezuela, where they have supported over 270,000 people since 2020 through collaborations with local organizations.

Alejandra Ibarrola, Director of Social Impact at Grupo Bimbo, stated that the company's long-standing relationship with Venezuela motivates them to support those in need. "This alliance multiplies the reach of our commitment to the affected people, as well as to our collaborators," she said. Dirk Glas, CEO of Save the Children in Mexico, added that the partnership enables them to "reach faster and further, and bring people the protection and care they deserve in the midst of this crisis."