Grupo Bind appoints Marcela Fernie as new CEO in Argentina

Grupo Bind has appointed Marcela Fernie as its new Chief Executive Officer in Argentina, signaling a strategic move to consolidate its business ecosystem, foster innovation, and develop new solutions for businesses and institutions.

Fernie is a seasoned executive with over three decades of experience across the financial, technological, and payment industries. Prior to joining Grupo Bind, she spent nearly 15 years at Banco Galicia, where she held the position of Chief Product Officer. Her extensive background also includes executive roles at Banelco and Citibank, focusing on commercial banking, retail banking, and marketing, where she was instrumental in driving changes that extended beyond technological advancements.

Grupo Bind highlighted Fernie's reputation as a leader in digital transformation within Argentine banking. The company emphasized her track record of promoting collaborative work models where product, technology, marketing, and operations align with business objectives. This approach ensures that technology delivers tangible value by supporting commercial strategy and enhancing customer experience.

“

My challenge will be to work with the Board and the entire team to strengthen the business ecosystem, drive new growth opportunities, and continue developing innovative solutions that generate value for our clients and strategic allies.

Fernie expressed her enthusiasm for the new role, stating, "My challenge will be to work with the Board and the entire team to strengthen the business ecosystem, drive new growth opportunities, and continue developing innovative solutions that generate value for our clients and strategic allies." Her appointment follows the recent addition of Ariel Sigal as Grupo Bind's chairman in 2025, indicating a period of significant leadership transition and strategic focus for the financial group.

Fernie succeeds Andrés Meta, a shareholder of Grupo Bind, who will remain involved in the company's strategic definition and business development. Meta affirmed his continued commitment, stating, "My commitment to Bind and this project remains intact. I will continue to be involved in the business, strategy, and key day-to-day issues, closely supporting Marcela in this transition. Her arrival opens a new chapter for the Group, with the opportunity to continue growing, putting the customer at the center and enhancing what defines us."

“

My commitment to Bind and this project remains intact. I will continue to be involved in the business, strategy, and key day-to-day issues, closely supporting Marcela in this transition. Her arrival opens a new chapter for the Group, with the opportunity to continue growing, putting the customer at the center and enhancing what defines us.