Grupo Distelsa offers technology and quality in Guatemalan homes

Grupo Distelsa, a prominent retail group in Guatemala, offers an extensive range of over 30,000 products through its Max chain. These products span furniture, fashion, sporting goods, toys, and video games, featuring globally recognized brands. The company operates more than 60 stores and 65 kiosks nationwide, aiming to provide quality and innovation to Guatemalan consumers.

The commercial relationship between Grupo Distelsa and Prensa Libre, a leading Guatemalan newspaper, dates back to the 1980s. Martín Prera, Marketing Director at Grupo Distelsa, highlighted that this long-standing partnership is built on trust, credibility, tangible results, clear business objectives, and a shared commitment to making a positive impact in Guatemala.

Prera described Prensa Libre as a media outlet with significant national credibility and reach, capable of effectively engaging diverse audiences. Grupo Distelsa leverages Prensa Libre's various platforms, including print advertisements, special seasonal catalogs, and online ads, to enhance its market presence and connect with consumers.

Since its inception in 1995, Grupo Distelsa has focused on continuous innovation. Beyond its physical stores, the company has expanded its digital footprint with an e-commerce website and a mobile marketplace app. They have also diversified their offerings with the Max travel agency and a loyalty program, 'Puntos Max,' which rewards customers with points for purchases redeemable for products and services, complemented by post-sales support.

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From the beginning, we saw Prensa Libre as a medium of great credibility, reach, and national relevance, capable of connecting with different audiences effectively, being an informative reference for the country on its various platforms.