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🇰🇷 South Korea /Economy & Trade

GS25 overhauls lunch boxes, strengthening side-dish quality and variety

From Chosun Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

News Official statement New plan
  • GS25 announced a full redesign of its lunch-box range as part of efforts to improve its fresh-food business.
  • The revamp will focus on the quality and variety of side dishes.
  • Lunch boxes are the fourth fresh-food category GS25 has revised this year, following kimbap, rice balls and sandwiches.

GS25 is undertaking a complete overhaul of its lunch boxes, with stronger side dishes and a broader selection at the center of the redesign.

The convenience-store chain, operated by GS Retail, announced the plan on the 7th as it seeks to improve the competitiveness of its fresh-food products. The goal is to create what it calls a “proper full meal.”

GS25 has already revised its kimbap, rice balls and sandwiches in stages since the beginning of the year. Lunch boxes are the fourth fresh-food category to undergo a full redesign.

About this summary

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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