Guinness Pull Up Returns to Jamaica with Dancehall Stars

Guinness Pull Up is set to make its return on June 20 at Stadium East Car Park in Kingston, Jamaica, promising another night steeped in dancehall, sound system culture, and live entertainment. Following a successful debut last year, the event, which launched in 2025, aims to capture the unique Jamaican music moment known as a "pull up" – when a song resonates so strongly with the crowd that it demands a rewind.

“

Guinness Pull Up was created to celebrate the sound, energy and confidence of Jamaican nightlife.

Organizers emphasize that this year's staging will continue to celebrate that vibrant energy through performances, selectors, and immersive experiences rooted in Jamaican nightlife. Headlining the entertainment lineup are prominent dancehall artists Kraff Gad and Rajah Wild. Their performances are anticipated to be the centerpiece of an evening dedicated to showcasing the sounds and culture that continue to influence the local entertainment landscape.

“

The first staging showed us that consumers wanted an experience that felt real to them, rooted in the music they love, the selectors who move them and the culture they live in every day.

Nadine Hylton, Guinness Brand Manager, stated that the event's return underscores the brand's dedication to creating experiences that genuinely connect with Jamaican consumers. "Guinness Pull Up was created to celebrate the sound, energy and confidence of Jamaican nightlife," Hylton explained. She added that the initial event demonstrated a clear consumer desire for an authentic experience, deeply connected to the music, selectors, and daily culture of Jamaica. This year, the focus is on building on that momentum with artists like Kraff Gad and Rajah Wild, who embody the boldness and originality that Guinness champions.

“

This year, we are building on that momentum with Kraff Gad and Rajah Wild, two artistes who represent the boldness, edge and originality that Guinness continues to champion.

In addition to the main acts, the event will feature a robust lineup of selectors, including Fyahman, Code Specs, Johnny Kool, Little Richie, Javy Supreme, DJ Dedical, Badda Bling, Niney Badness, and DJ Haley. These selectors are crucial for cultivating the interactive atmosphere central to the "Pull Up" concept. Hylton noted their importance in reading the crowd and building anticipation for memorable moments. Admission to Guinness Pull Up is tied to the purchase of a Guinness six-pack, offering a direct way for consumers to access the event and engage with the brand's celebration of Jamaican entertainment.

“

Selectors are essential to the Pull Up experience because they understand how to read a crowd, build anticipation and create those moments that people remember long after the night ends.