Guinness Smooth Partners With Speedball Summer to Champion Young Creatives

Guinness Smooth has joined forces with Speedball Summer for the second edition of its fashion and cultural showcase, scheduled for August 1 at Motiv in Bugolobi. This collaboration aims to champion Uganda's emerging creative talent by blending fashion, music, and art.

The partnership is rooted in Guinness Smooth's 'Make It Yours' campaign, which encourages young individuals to embrace their uniqueness and leverage their passions for opportunity. The event will feature an immersive runway experience celebrating originality and self-expression. Speedball Summer, hosted by Speedball Mag, has become a prominent youth-driven cultural event in Kampala, offering a platform for aspiring designers, stylists, models, photographers, and musicians.

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At Guinness Smooth, we believe creativity has the power to shape culture and inspire new possibilities. Through our 'Make It Yours' campaign, we are committed to creating opportunities for young creatives to express themselves boldly and showcase their talents on platforms that matter.

Denise Paula Nazzinda, Guinness Uganda Brand Manager, stated that the partnership underscores the brand's dedication to nurturing Uganda's creative industry. "At Guinness Smooth, we believe creativity has the power to shape culture and inspire new possibilities," Nazzinda said. "Through our 'Make It Yours' campaign, we are committed to creating opportunities for young creatives to express themselves boldly and showcase their talents on platforms that matter."

She further noted that Speedball Summer's ethos aligns perfectly with Guinness Smooth's vision. "Partnering with Speedball Summer is a natural fit because they have built a movement that celebrates authenticity, community, and fearless self-expression. Together, we are creating an experience that encourages every creative to own their story, own their style, and truly Make It Yours," she added. Speedball, initially a streetwear brand, has evolved into a broader creative movement fostering Ugandan fashion, youth entrepreneurship, and local storytelling.

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Partnering with Speedball Summer is a natural fit because they have built a movement that celebrates authenticity, community, and fearless self-expression. Together, we are creating an experience that encourages every creative to own their story, own their style, and truly Make It Yours.