GWM to unveil new South Camp Road showroom on Wednesday

Great Wall Motor (GWM) is launching its first dedicated showroom in Jamaica this Wednesday, June 3, on South Camp Road in Kingston. The opening marks a significant step for the Chinese automotive brand, reflecting its growing presence and consumer confidence in the Jamaican market.

The new facility is operated by Stewart's Automotive Group, a long-standing entity in Jamaica since 1938. The company noted that approximately 2,000 GWM vehicles are currently in use on Jamaican roads, underscoring the brand's increasing popularity. Jacqueline Stewart Lechler, Managing Director of Stewart's Automotive Group, stated that the dedicated showroom represents a long-term commitment to Jamaica.

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Opening a dedicated showroom shows our long-term commitment to the Jamaican market and gives customers a true GWM experience under one roof. We have grown our customer base to approximately 2,000 cars on the market, so it is only appropriate that we give our current and future customers a dedicated home.

"Opening a dedicated showroom shows our long-term commitment to the Jamaican market and gives customers a true GWM experience under one roof," Lechler said. "We have grown our customer base to approximately 2,000 cars on the market, so it is only appropriate that we give our current and future customers a dedicated home."

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Stewart's knows cars. We understand this industry, and after decades of serving Jamaican motorists, we know what works on our roads and what doesn’t. When the time came to invest in a new automotive brand, we wanted one we could stand behind with complete confidence.

Lechler explained that Stewart's Automotive Group chose GWM after careful evaluation, seeking a brand that aligns with Caribbean driving conditions. Key factors included durability, reliability, and value. "Stewart's knows cars. We understand this industry, and after decades of serving Jamaican motorists, we know what works on our roads and what doesn’t," she added. "When the time came to invest in a new automotive brand, we wanted one we could stand behind with complete confidence."

The strategic location on South Camp Road, described as the "Stewart's corridor," was also a deliberate choice, capitalizing on its status as a developing automotive hub in Kingston. Lechler emphasized that GWM vehicles, particularly their focus on pickups and SUVs, are engineered to handle challenging terrains and climates, making them exceptionally well-suited for the Caribbean. "These vehicles have been tested in some of the world’s most demanding markets, and we have seen first-hand how well they are suited to the reali," she concluded.

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We chose GWM not because it was the easy choice. We chose it because we believe it is the right choice for Jamaica. These vehicles have been tested in some of the world’s most demanding markets, and we have seen first-hand how well they are suited to the reali