Haetongryeong Launches New Broth Product Exclusively for Traders

Big Mama Seafood Co., Ltd. announced the launch of its new broth product, 'Yuksuhanpo Siwonhan Yuksu,' under the Haetongryeong brand. This new item will be exclusively available at Traders Wholesale Club.

Haetongryeong, established in 2012, has been a leader in the domestic coin broth market. Its entry into Traders has significantly boosted the brand's public recognition and driven rapid growth. The brand's popularity surged as homemakers who shop in bulk, campers, and single individuals purchased Haetongryeong products in large quantities at Traders, leading to widespread word-of-mouth.

Traders has seen substantial sales, with its 'Jinhhanmat Plus' product alone selling approximately 20 million units in 2025. The newly launched 'Yuksuhanpo Siwonhan Yuksu' is a powder-type broth. It builds upon the popularity of the brand's coin broth, 'Yuksuhanal,' which is considered a 'cooking cheat key' among homemakers and novice cooks. The new product aims to retain the deep flavor of the original coin broth while being versatile enough for various dishes, including stir-fries, braises, and seasoned vegetable preparations, in addition to soups.