Haeundae Blueline Park Surpasses 10 Million Visitors in Five Years

Haeundae Blueline Park, a prominent tourist attraction in Busan, South Korea, has achieved a significant milestone, welcoming its 10 millionth visitor just five years after opening. This achievement solidifies its status as a premier destination in the city, drawing both domestic and international travelers.

Last year alone, the park saw approximately 3 million visitors. Notably, foreign tourists accounted for 48% of these visitors, with guests hailing from around 60 countries. This strong international appeal is further evidenced by the growing trend of "Busan Syndrome," a term coined on social media in Taiwan and China to describe the strong desire to revisit Busan after experiencing its attractions.

The park's main draws are its scenic coastal train and sky capsule, which traverse the coastline from Mipo to Songjeong. With seven stations, including Mipo, Dalmajiterneol, Haewol Observatory, Cheongsapo, Daritdol Observatory, Gudeokpo, and Songjeong, visitors can explore Busan's stunning coastal landscapes and key tourist spots. Content featuring the coastal views from Cheongsapo and Songjeong has been widely shared on social media platforms, boosting interest in Busan tourism.

Haeundae Blueline Park actively engages in online promotion through official channels on platforms like blogs, YouTube, Instagram, TikTok, Facebook, and Xiaohongshu. Its presence on the Chinese platform Xiaohongshu has been particularly successful, garnering 1.2 million views within just three months of its launch.

To enhance visitor experience, the park extends operating hours during the summer and offers pet-friendly services. Its commitment to quality tourism has been recognized through various awards, including "Korea Tourism Star," the Prime Minister's Award at the Korea National Architecture Awards, and the Korea SNS Awards, underscoring its excellence in tourism content and promotional strategies.