Hailey Bieber Stars in Miu Miu's Autumn-Winter 2026 Campaign

Hailey Bieber is the face of Miu Miu's latest Autumn-Winter 2026 campaign, embodying the brand's signature blend of minimalist, nocturnal aesthetics with a touch of carefree allure.

Photographed by Zoe Ghertner, the campaign unfolds in an industrial-inspired setting bathed in cool blue tones. Bieber is joined by model Xiao Wen Ju, with the focus firmly on the collection's clean silhouettes, light layering, and accessories that merge contemporary luxury with a hint of nostalgia.

While the looks maintain Miu Miu's characteristic preppy and feminine DNA, a standout accessory has captured attention: the zigzag headband. This iconic piece from the early 2000s has been reimagined by the Italian fashion house in a luxurious metal and leather iteration, underscoring the enduring impact of Y2K trends on contemporary fashion.

Bieber herself had previously hinted at the accessory's comeback, sporting a similar headband during the 2026 World Cup final just days before the campaign's official launch. The campaign emphasizes understated elegance, with simple garments elevated by sophisticated styling, including light sweaters, structured coats, skirts, and subtle accessories.

This collaboration marks a significant moment, reinforcing Bieber's status as a favored figure among luxury brands. Her ability to transform even unexpected accessories into must-have trends is evident, making her a consistent choice for Miu Miu, with whom she previously collaborated on a campaign in 2022.