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Hajduk Split introduces new signing with a classic Balkan food debate
🇭🇷 Croatia /Culture & Society

Hajduk Split introduces new signing with a classic Balkan food debate

From Večernji List · () Croatian

Translated from Croatian, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Hajduk Split football club humorously introduced new player Dennis Hadžikadunić with a video referencing a common regional debate about "burek with cheese."
  • The video plays on the culinary distinction between "burek" (typically meat-filled) and "pita sa sirom" (cheese-filled pie) prevalent in Bosnia and Herzegovina.
  • The playful marketing stunt highlights cultural nuances and engages fans with a lighthearted, relatable topic.

Football club Hajduk Split has introduced its new center-back, Dennis Hadžikadunić, with a humorous video that taps into a long-standing regional culinary debate: the existence of "burek with cheese."

The video shows Hadžikadunić arriving at the club and being served a burek. Upon opening it, he discovers it is filled with cheese, prompting his surprised reaction, "Are you kidding me?"

This joke plays on the distinct terminology used in Bosnia and Herzegovina, where "burek" specifically refers to a pie filled with meat. Pies with other fillings have different names: cheese-filled is "sirnica," spinach-filled is "zeljanica," and potato-filled is "krompiruša." The phrase "burek sa sirom" (burek with cheese) is considered a culinary faux pas in Bosnia and Herzegovina, often sparking lighthearted arguments and jokes across the former Yugoslavia.

In other parts of the region, "burek" is sometimes used as a general term for various types of pies, making the "burek with cheese" concept more common. Hajduk Split cleverly used this cultural difference to introduce their new player, suggesting Hadžikadunić will need to be mindful of what he's served at the club.

Are you kidding me?

— Dennis HadžikadunićHadžikadunić's reaction upon discovering the cheese filling in the burek.
DistantNews Editorial

Originally published by Večernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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