Hana Bank Launches Real Estate Value-Up Platform

Hana Bank has launched a new platform designed to help customers get more value from their real estate assets. The bank will assess each property and connect its owner with a specialist company suited to the asset’s characteristics and needs.

Hana Bank signed a partnership agreement at its headquarters in Euljiro, central Seoul, with five real estate companies. The partners are Kyungdong Housing, a building remodeling and value-up contractor; The PCM Advisor, a real estate development and project management firm; MGRV, operator of the Mangrove shared-housing brand; Shareit, which provides pop-up store and commercial vacant-space solutions; and Fastfive, a shared-office platform.

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This value-up platform goes beyond simple advice on buying and selling real estate. It is a higher-level asset-management service that considers how to use property and provides practical solutions.

The bank said it will offer tailored support covering planning, design, construction, leasing and space operations. It aims to lower the barriers to developing and using real estate while providing integrated support across the process.

Lee Eun-jung, head of Hana Bank’s wealth management division, said the platform goes beyond simple advice on buying or selling property. She described it as an asset-management service that addresses how customers can use their real estate and provides practical solutions. The bank plans to identify and add more specialist companies as it expands the platform.

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Starting with this partnership with five companies, we will continue to identify and expand into various fields with specialist companies to meet our customers’ more diverse and complex needs.