Hana Financial Launches Mobile Service for Elderly Ahead of Incheon HQ Move

Hana Financial Group is rolling out a new initiative to support financially vulnerable seniors in Incheon, a city where its headquarters will soon relocate. The "Hana Happiness Dream Bus" service will bring retired financial experts directly to elderly communities, offering personalized financial consultations and services.

The program, part of Hana Financial's inclusive finance efforts, uses a dedicated mini-bus to reach senior centers, nursing homes, and welfare facilities. Retired bank managers and private banking specialists will conduct financial lectures on topics such as asset management, inheritance, and fraud prevention.

This service aims to bridge the gap in financial accessibility, particularly for the elderly who may struggle with the increasing shift to digital finance. Hana Financial hopes the program will allow more seniors in Incheon to benefit from their expertise and tailored services as the company integrates into the local community.

"We hope that more senior customers in Incheon, where we will open a new chapter for the group's future with our headquarters relocation in September, will be able to enjoy the professional financial consulting and customized benefits provided by Hana Financial Group through the Happiness Dream Bus," a Hana Financial official stated. "We will continue to expand inclusive finance that shares happiness and grows with the Incheon community."

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We hope that more senior customers in Incheon, where we will open a new chapter for the group's future with our headquarters relocation in September, will be able to enjoy the professional financial consulting and customized benefits provided by Hana Financial Group through the Happiness Dream Bus. We will continue to expand inclusive finance that shares happiness and grows with the Incheon community.