Hankook Tire Launches Safety Campaign at Baseball Stadium

Hankook Tire & Technology is hosting a safety campaign at Daegu Samsung Lions Park from July 17 to 19, offering visitors free tire checks. The initiative, featuring the "Tire Boy" character, provides complimentary inspections of tire pressure and wear, with air pressure adjustments as needed.

This campaign is part of Hankook Tire's ongoing efforts to promote proper tire maintenance and safe driving culture across major baseball stadiums nationwide. Participants in the event will receive discount coupons for tire purchases, valid at T-Station stores in the Daegu region and the T-Station online mall.

In addition to the safety checks, the event includes various interactive activities such as tire-themed bowling, ring toss, and a battery time attack game. Prizes for participants include tire discount vouchers, portable fans, and paper sun visors. Hankook & Company Group's battery business is also participating, strengthening integrated brand marketing across its subsidiaries as part of Chairman Cho Hyun-bum's brand strategy.