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Hankook Tire Launches 'Sleepy-Busting Gum' in Partnership with Lotte Wellfood
🇰🇷 South Korea /Culture & Society

Hankook Tire Launches 'Sleepy-Busting Gum' in Partnership with Lotte Wellfood

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Hankook Tire and Lotte Wellfood have collaborated to launch a "sleepy-busting gum" product.
  • The limited-edition gum aims to raise awareness about drowsy driving prevention during peak travel seasons like summer holidays and Chuseok.
  • Purchasers will receive a tire discount coupon, with the campaign seeking to expand driver engagement and promote safe vehicle management.

Hankook Tire & Technology is partnering with Lotte Wellfood to introduce a special "sleepy-busting gum" aimed at drivers. This collaboration, branded as "Hankook Tire X Lotte Sleepy-Busting Gum," is timed to coincide with periods of increased long-distance driving, such as summer vacations and the upcoming Chuseok holiday.

The primary goal of this initiative is to highlight the dangers of drowsy driving and promote safe driving practices among motorists. The limited-edition gum will be available in major offline stores across South Korea starting at the end of July.

As an added incentive, customers who purchase the gum will receive a 30% discount coupon for tires, redeemable on T-Station.com. Hankook Tire plans to leverage this campaign to broaden its interaction with drivers and foster a culture of proactive vehicle safety management.

This collaboration underscores Hankook Tire's commitment to not only producing tires but also engaging with consumers on broader safety issues related to driving.

DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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