Haribo launches 'Hello Jeju' edition featuring island symbols

Haribo has introduced a special "Hello Jeju" edition of its gummies, inspired by the South Korean island of Jeju. The limited-run product features five iconic Jeju symbols: camellia flowers, Dolhareubang statues, ponies, tangerines, and Gujwa carrots, each shaped into a gummy and paired with a complementary flavor. The packaging also incorporates Jeju's scenic landscapes, blending Haribo's vibrant colors with the island's unique atmosphere.

This special edition is Haribo Korea's first customized product for Korean consumers. The company hopes that the gummies, with their distinct Jeju symbols and fruit flavors, will allow people to experience the island's charm and joy in their daily lives. The "Hello Jeju" gummies were first available at Haribo's official online and offline stores, as well as at the "Haribo Happy World in Jeju" exhibition. Sales are expected to expand to major retail channels, including convenience stores nationwide, in July.

The "Hello Jeju" gummies come in five flavors: strawberry for camellia flowers, peach for Dolhareubang, apple for ponies, tangerine for tangerines, and lemon for Gujwa carrots. The launch follows Haribo's opening of its largest brand media exhibition in Korea, "Haribo Happy World in Jeju," in July 2024, which inspired this new product line.

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This 'Haribo Hello Jeju' is the first specialized product Haribo is launching for Korean consumers. We hope that through Jeju's various symbols and fruit flavors, you can feel the Jeju sensibility and joy in your daily life.