Harry Styles newspaper ad sparks frenzy, resale prices soar

A full-page advertisement placed by pop star Harry Styles in the Dutch newspaper Het Parool has triggered a massive fan response, leading to the paper being resold online for exorbitant prices. The ad, which appeared on the back page, simply read: "Thank you, I love you! Amsterdam, you never forget the first. Thank you for having us! Harry + The together, together tour. 'Hartje' 2026."

Fans have been scrambling to acquire copies of the newspaper, with second-hand listings on the internet showing prices ranging from tens to hundreds of euros. Some sellers are asking for bids, while others have listed the paper for a fixed price, with a few extreme examples reaching up to 200 euros.

The editorial team at Het Parool has acknowledged the immense demand and is now considering a reprint of the popular edition. Chief Editor Michiel Couzy expressed enthusiasm about the unexpected reach, stating, "We are working hard to reach young people, and now we are succeeding with a paper newspaper. That is very valuable. Hopefully, we will welcome those young people again with a new edition."

This surge in interest highlights the powerful connection between the artist and his fanbase, demonstrating the enduring appeal of print media when coupled with a significant cultural moment. The newspaper's potential reprint aims to satisfy the demand generated by this unique marketing event.

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We are working hard to reach young people, and now we are succeeding with a paper newspaper. That is very valuable. Hopefully, we will welcome those young people again with a new edition.