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Hawke's Bay farmers find social media success with rural life content
๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand /Culture & Society

Hawke's Bay farmers find social media success with rural life content

From NZ Herald · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Farmers in New Zealand's Hawke's Bay region are using social media to share their rural lives and connect with global audiences.
  • Content creators like Chloe Butcher-Herries (Wฤhine Farmers), Josh Brickell (JB Hunter), and Ingrid Smith (The Made Up Farmer) have each garnered over 10,000 followers.
  • They leverage Kiwi humor and everyday farm experiences to build their online presence.

Farmers in New Zealand's Hawke's Bay are finding unexpected success by turning their daily rural lives into engaging social media content. These agricultural entrepreneurs are tapping into platforms like TikTok and Instagram to connect with a worldwide audience, showcasing the realities and humor of farming life.

Among the rising stars is Chloe Butcher-Herries, known online as the Wฤhine Farmers. Alongside Josh Brickell, who goes by the JB Hunter, and Ingrid Smith, the creative force behind The Made Up Farmer, they are building significant online followings. Each of these content creators has surpassed the 10,000-follower mark, demonstrating a strong appetite for authentic rural storytelling.

Their success hinges on a blend of genuine Kiwi humor and relatable depictions of everyday farm work. By sharing candid moments and insights into their agricultural endeavors, these farmers are not only building communities online but also offering a unique window into a lifestyle that resonates far beyond New Zealand's borders.

DistantNews Editorial

Originally published by NZ Herald in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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