He takes over as new host of "Sverige live"

William Brynolfsson is stepping into a new role as a regular host for SVT's "Sverige live," which returns on August 17. Brynolfsson, previously a recurring sidekick on the show, will now lead the Friday broadcasts alongside Karin Frick.

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I want Friday to stand out and be like a pre-party for the weekend.

"I want Friday to stand out and be like a pre-party for the weekend," Brynolfsson stated. He expressed excitement about working with Frick, whom he knows from previous collaborations. Brynolfsson will also have a greater influence on program planning.

The new season will feature changes aimed at addressing viewer feedback. The segment "Ask the Doctor" will now be consolidated on Mondays. Additionally, a new regular feature, "Ask the Vet," will be introduced, with Jeremias Wedin and Emelie Hertz visiting pet owners to help with common issues.

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I see myself really looking forward to working together with Karin. We know each other a little from before and it will be super fun to be part of a new duo.

"Sverige live" replaced the long-running program "Go'kväll" in January. The program blends reports, news, entertainment, and guests, airing on weekday afternoons and early evenings, with a shorter weekend format on Saturdays. The show has received mixed reviews and lower viewership numbers compared to its predecessor. Brynolfsson acknowledged the desire for higher ratings but noted that the new concept takes time to establish, with further format adjustments planned for the fall.

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