Health value becomes new real estate benchmark, surpassing location and profit
Translated from Vietnamese, summarized and contextualized by DistantNews.
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- The real estate market is shifting focus from location and profit to health and well-being as a key value driver.
- Properties integrating health and wellness ecosystems, like Forest Onsen in Vietnam's south, are emerging as a trend, offering therapeutic environments and Japanese-standard mineral baths.
- Wellness real estate is gaining traction globally, with homes that promote longevity and reduce stress becoming highly sought after by affluent individuals.
The real estate market is undergoing a significant shift, moving beyond traditional metrics of location and profitability to prioritize health and well-being as the ultimate value proposition. As competition intensifies, the question arises: what value must real estate offer to ensure sustainable profitability?
If real estate is valued by location or profitability, then the question is what value must real estate meet to bring sustainable profitability over time in the face of increasing market competition?
The answer lies in the tangible benefits properties provide. With an increasing supply of housing, properties offering only basic shelter are becoming less desirable, relegated to the mid-tier segment. For those who already own multiple properties, the demand is shifting towards homes that align with future trends, particularly integrated living ecosystems focused on health.
In Vietnam's southern market, Forest Onsen, part of the Eco Retreat urban area near Ho Chi Minh City, is pioneering this wellness real estate trend. Its apartment towers are set within an ecological living environment, offering diverse health recovery therapies and a complex of Japanese-standard mineral hot springs and spa treatments.
The solution to the asset's profitability lies in the value of the benefits that asset brings.
Medical research increasingly shows that human health is primarily shaped by living environments, exercise habits, air quality, sleep, and daily recovery, rather than solely by hospitals and medicine. The concept of 'living like on vacation' and prioritizing daily health in a fresh living space, as offered at Forest Onsen, highlights that effective health care begins at home.
Living like on vacation, caring for health every day with a fresh living space at Forest Onsen, Eco Retreat.
This focus on health is driving the growth of wellness real estate in developed countries like Japan, the US, Singapore, and the UAE. Affluent individuals may own multiple homes, but they increasingly designate a special property for their family's health. While a profitable home is an asset, a home that extends lifespan and reduces physical and mental stress offers an immeasurable value.
In other words, the most effective health care is not when the body has pathologies, but when health is nurtured right in the home where one lives.
DistantNews Editorial
Originally published by Tuแปi Trแบป in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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