Heatwave Hits Sales of Chocolate, Coffee, and Sugar in France

France experienced a significant drop in sales for several everyday products during a heatwave in the week of June 22-28. Hot beverages, including coffee and tea, saw sales fall by 11% and 12% respectively, as consumers sought cooler alternatives. The extreme temperatures also impacted sales of sweet goods, with sugar sales plummeting by 20% and chocolate bars and spreads dropping by 20% and 11%.

Some of these declines were exacerbated by logistical issues. Certain distributors, like Coopérative U, suspended deliveries of heat-sensitive products such as chocolate bars, contributing to the sales slump. Additionally, sales of confectionery and desserts fell by 19% and 14.2% respectively, according to Circana data. Even some alcoholic beverages, like brown spirits (excluding whisky) and liqueur wines, saw substantial drops of 25.5% and 30.6%.

More surprisingly, sales of items not typically associated with heatwaves also declined. Lighter fluid sales dropped by 30%, and sausage sales fell by 12%. Olivier Dauvers, a specialist journalist, noted that while barbecue and beer consumption increase with temperature, extreme heat can have a negative effect. He suggested that grilling sausages in 40°C (104°F) weather required considerable effort, likely deterring consumers.