Heineken Nominates Rafael Oliveira as New CEO

Heineken N.V.'s Supervisory Board has announced the nomination of Rafael (Rafa) Oliveira to lead the company as its new Chair of the Executive Board and Chief Executive Officer. The nomination is slated for official appointment at an Extraordinary General Meeting of Shareholders on August 5, 2026, for a four-year term beginning October 1, 2026.

Oliveira brings a wealth of experience from his current role as CEO of JDE Peet’s N.V. since 2024. He was also appointed to lead Keurig Dr Pepper’s planned Global Coffee Co., a significant new publicly traded entity with $16 billion in annual revenue, following the acquisition of JDE Peet’s. This move highlights his proven capability in managing complex global enterprises.

The Supervisory Board expressed strong confidence in Oliveira's leadership, describing him as a "dynamic, visionary leader with an exceptional track record of leading global consumer businesses and delivering transformational growth." The statement emphasized his ability to transform challenges into clear organizational priorities, align teams, and drive strategic execution with both clarity and operational rigor.

"We are delighted to welcome Rafa to HEINEKEN," the statement read. "He combines strategic clarity with operational rigour and strong people leadership to deliver superior results. The Supervisory Board is confident that his energy and strategic acumen will accelerate the execution of the company’s EverGreen 2030 strategic agenda and create sustainable value for all our stakeholders." Heineken anticipates that under Oliveira's helm, the company will build on its strong foundations and continue its trajectory of long-term, balanced growth.

“

We are delighted to welcome Rafa to HEINEKEN. He is a dynamic, visionary leader with an exceptional track record of leading global consumer businesses and delivering transformational growth. Throughout his career, Rafa has consistently transformed complex challenges into clear organisational priorities, aligning teams around what matters most, and driving disciplined execution of strategy. He combines strategic clarity with operational rigour and strong people leadership to deliver superior results. The Supervisory Board is confident that his energy and strategic acumen will accelerate the execution of the company’s EverGreen 2030 strategic agenda and create sustainable value for all our stakeholders. With Rafa at the helm, we look forward to building on HEINEKEN’s strong foundations and continuing our journey of long-term, balanced growth.