HELI forklift brand consolidates expansion in Mexico with Interlaken Maquinaria

Interlaken Maquinaria has opened a new showroom in Mexico, marking a significant step in the expansion of HELI's forklift brand. The facility is designed as a comprehensive experience center, offering specialized demonstrations and expert advice on a wide range of material handling solutions.

Visitors can explore and evaluate equipment such as electric and internal combustion forklifts, autonomous guided vehicles (AGVs), lifting platforms, tow tractors, and front loaders. The showroom aims to showcase machinery that can transform industrial and logistical operations, catering to an industry that increasingly demands more efficient, safe, sustainable, and technologically advanced equipment.

The inauguration signifies a new phase in HELI's growth strategy for Mexico. The showroom will allow clients to directly interact with various equipment, compare technologies, and receive tailored guidance. This personalized approach helps businesses identify the most suitable solutions based on their specific operational needs, considering factors like load capacity, energy consumption, safety features, productivity, maintenance requirements, and total cost of ownership.

A key moment during the opening ceremony was the official recognition of Interlaken Maquinaria as HELI's distributor for all of Mexico. Luo Fei, HELI's director for the Americas, unveiled a plaque symbolizing the manufacturer's endorsement. This appointment underscores HELI's confidence in Interlaken Maquinaria's commercial capabilities and its commitment to strengthening HELI's market presence in Mexico. Interlaken Maquinaria's extensive post-sales support network, with strategically located service technicians across the country, further solidifies this partnership.