HeyDealer Holds 'Car Bet Snowball Fight' Event, Lottery for 1 Million Won Porsche Purchase

Used car platform HeyDealer is launching an interactive event called "Car Bet Snowball Fight" to showcase its AI vehicle diagnosis solution, "HeyDealer AI." The event allows participants to directly compare AI-analyzed photos of vehicle conditions and repair histories, offering an intuitive way to understand used car information.

The core of the "Car Bet Snowball Fight" involves participants comparing two vehicles of the same model and guessing which one has no repair history. The AI analysis provides thermal imaging photos that clearly highlight any repair marks, making the comparison straightforward. This feature aims to build trust and transparency in the used car market.

Successful participants will gain entry into a lottery to purchase one of six curated certified used cars for a mere 1 million won (approximately $720 USD). The coveted vehicles include a Porsche 718 Boxster, a Mercedes-Benz C-Class, a BMW 3 Series, a Genesis GV70, a Hyundai Santa Fe, and a Hyundai Sonata. These cars are noted as being accident-free with an average mileage of around 14,000 km.

The event will commence on June 12th at "Not Bad Coffee" in Hannam-dong, Seoul, and will tour five cities with six locations. Physical installations featuring keychains and discount coupons will be available at the event sites. A special QR code for entering the Porsche 718 Boxster lottery will be revealed once all capsules within the installation are claimed. The grand prize winner will be announced on July 1st.