Hite Jinro Renews Packaging for 'Kelly' Beer to Mark Fourth Anniversary, Emphasizing 'All Malt'

Hite Jinro is celebrating the fourth anniversary of its all-malt beer brand, Kelly, with a significant packaging refresh. The company announced on the 14th that the new design aims to reinforce Kelly's identity as a premium beer crafted from 100% Danish malt.

The updated packaging simplifies the overall design and prominently features the "ALL MALT" designation on the front. This strategic move is intended to highlight the beer's smoother, richer taste compared to standard lagers, thereby solidifying its position in the premium market. The color palette has been refined to convey a more luxurious image, with enhancements made to the brand's logo for a sleeker appearance.

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To mark Kelly's fourth anniversary, we have redesigned the entire line to firmly establish the identity of an all-malt beer and strengthen its competitiveness.

A Hite Jinro marketing official stated, "To mark Kelly's fourth anniversary, we have redesigned the entire line to firmly establish the identity of an all-malt beer and strengthen its competitiveness." The company reiterated its commitment to maintaining the taste and quality that has set Kelly apart, aiming for sustained growth as the benchmark for premium all-malt beers in Korea. Since its launch in 2023, Kelly achieved remarkable sales, selling one million boxes within just 36 days.

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We will continue to do our best in taste and quality management so that it can consistently grow as the standard for domestic premium all-malt beer.