Ho Tai Forecasts 430,000 Car Sales for Taiwan in 2026, RAV4 Orders Exceed 22,000

Ho Tai has revised its 2026 Taiwan car market forecast downwards to 430,000 units from an earlier 440,000. Despite this adjustment, the figure still represents growth compared to the 414,000 units sold in 2025. The company attributes this optimistic outlook to several factors, including tax incentives for small passenger cars, the economic boost from the AI industry, and clearer trade relations with the United States.

Ho Tai is confident in its brands – Toyota, Lexus, and Hino – projecting a combined sales target of 165,000 units. This target remains unchanged despite the overall market revision. Furthermore, the company expects its market share to increase from the initially projected 37.5% to 38.4%, with Toyota alone anticipated to capture a significant 30.2% share.

The new generation RAV4 has been a major success since its January launch, accumulating over 22,000 pre-orders and driving Ho Tai's sales growth. The Corolla's 60th-anniversary edition has also seen strong demand with over 3,000 orders, and the recently released Hilux has garnered more than 500 orders. The highly anticipated Crown Sport is set to arrive in Taiwan, with order taking scheduled to begin in October, marking a key event for the latter half of the year.