Home staging: Key strategies to sell your property faster

In the competitive real estate market, making a strong first impression is crucial for selling a property quickly. Experts advocate for "home staging," a set of techniques designed to make homes more attractive to potential buyers, often without significant investment.

Alan Flexer, manager at Inmobiliaria Narváez's San Isidro branch, emphasizes that successful sales depend on a combination of factors, including accurate appraisal, effective marketing, and appealing property presentation. He notes that simple, low-cost actions can significantly improve a property's perception. These include deep cleaning, decluttering, depersonalizing rooms, and addressing minor issues like leaky faucets or paint touch-ups. Such improvements make a property appear more cared for, brighter, and functional, thereby increasing buyer interest.

Juan Manuel Tapiola, CEO of developer Spazios, highlights the importance of the initial moments of a viewing, stating that the first 90 seconds often determine a buyer's connection to a space. He advises depersonalizing the property by removing family photos and personal mementos, allowing buyers to better envision themselves in the home. Order is also paramount; Tapiola suggests that simply storing away half the items on surfaces can make rooms feel more spacious.

Minor repairs, such as fixing a dripping faucet, a misaligned door, or a burnt-out lightbulb, are also critical. These small issues can signal a lack of maintenance and erode buyer confidence. Tapiola also recommends a fresh coat of white paint, which brightens the space, conveys cleanliness, and helps buyers imagine their own style within the home. Flexer adds that a comprehensive presentation of the property is key.