Honda launches savings plan subsidiary in Argentina amid record motorcycle sales

Argentina's motorcycle market is experiencing historically high sales, with registrations up 43.8% in the first half of the year compared to 2025. In this booming environment, Honda has launched a new subsidiary, Honda Plan Argentina (HPA), to further stimulate sales. HPA will offer savings plans, similar to those used for car purchases, allowing customers to buy motorcycles through installment payments. This method, involving monthly contributions from participants to form a common fund, enables motorcycle acquisition via lottery or bidding. "The way we move is undergoing a profound transformation, and the way we finance mobility is evolving in the same direction," said Masaichi Kobayashi, president of HPA. He added that consumers seek easier access and cost predictability. "Offering adequate capital management services is fundamental to helping customers make conscious and sustainable decisions, thus allowing a long-term relationship with our company." Honda, which already operates a factory in Campana, Buenos Aires, leads the market with its Wave 110S model. The most popular segment consists of motorcycles between 110cc and 150cc, favored for their affordability, lower maintenance costs, and fuel efficiency, making them ideal for daily commuting and work.

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The way we move is undergoing a profound transformation, and the way we finance mobility is evolving in the same direction. Today, consumers seek something more than the simple acquisition of a good: they value easier access and cost predictability.