Hot Sale 2026: Strong Sales and Credit Growth Expected Despite Economic Slowdown

As Mexico gears up for the 2026 edition of Hot Sale, a palpable sense of optimism pervades the digital commerce sector, even amidst a sluggish start to the national economy. The Asociación Mexicana de Venta Online (AMVO) anticipates robust consumer engagement, with projections suggesting that eight out of ten digital consumers will participate in the event, potentially spending upwards of 10,000 pesos. This confidence is largely buoyed by the enduring appeal of significant discounts and flexible payment options, such as interest-free installments and "buy now, pay later" schemes, which remain the primary draw for shoppers.

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We are growing above 40% year over year. We continue to see a lot of demand in the country.

The growth trajectory of e-commerce in Mexico provides a solid foundation for these optimistic forecasts. The sector achieved a remarkable valuation of 941 billion pesos in 2025, marking a 19% increase from the previous year. This sustained expansion has cemented Mexico's status not only as the leading e-commerce market in Latin America but also as the eighth largest globally in terms of online sales contribution to the retail sector. Mercado Libre México's Senior Director of Marketplace, Alejandro Caballero, noted this trend, emphasizing that consumers are "adapting to their pockets and finding the best value proposition across different price points."

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Users are adapting to their pockets and finding the best value proposition in the different types of price.

From the perspective of El Universal, this event signifies more than just a shopping spree; it reflects a dynamic and resilient consumer base actively seeking value and leveraging digital tools. The increasing integration of artificial intelligence in the shopping process is another noteworthy aspect, promising a more personalized and efficient experience. Furthermore, financial services are seeing a surge in demand, with Mercado Pago anticipating the issuance of 200,000 credit cards during the Hot Sale period. This highlights a broader trend where consumers are prioritizing not just the offer itself, but the payment method that best suits their financial situation. The success of Hot Sale 2026, therefore, is a testament to Mexico's vibrant digital economy and its consumers' savvy approach to online purchasing.

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What we are seeing is that people no longer just prioritize finding an offer; now they give more weight to how they pay.