How do you keep your art fresh? Talking to artists at Freshpaint Art Fair - interview

Tel Aviv is once again hosting Israel's premier contemporary art and design event, the Freshpaint Art Fair, now in its 17th iteration. Held at the Kremenetski Technical Center, the fair transforms the former operations center of the Israel Electric Company into a vibrant hub for art enthusiasts from June 24 to 29.

This year's edition features over 60 diverse exhibitions spread across a spacious hangar and outdoor areas. Visitors can explore the works of emerging artists, established local galleries, and independent designers. A central attraction is "The Greenhouse" section, an incubator dedicated to supporting Israeli artists at the beginning of their careers. The "Galleries and Projects" segment presents exhibitions from leading galleries and curated projects, while "The Fresh Design" area highlights independent product designers, studios, and brands.

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The boys played a good match, we were able to give minutes to everyone and that makes us happy. Lo Celso couldn’t be in the previous World Cup, Lautaro hadn’t been able to score. We’re happy for them. Now the good part is coming.

Beyond the visual arts, Freshpaint Art Fair, organized in cooperation with the Tel Aviv Municipality, also serves as a social gathering point. The event includes live performances, installations, and special daily events, creating an engaging atmosphere. For this column, the focus is on artists who maintain a hands-on approach in an era increasingly influenced by AI, emphasizing traditional techniques like painting and sculpting while keeping their art fresh and innovative.

Among the featured artists is Shlomit Gopher, born in 1987 and based in southern Tel Aviv. Gopher, a self-taught artist with a diverse educational background spanning pattern making, puppet design, and set design, was awarded the Makov Prize for a Promising Artist in 2025. Her solo exhibition, "This moment’s planet," is presented at this year's fair. Gopher's work is characterized by highly textured prints and oil pastel paintings, reflecting her unique approach to art and life.

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This was our first World Cup appearance, and it was a good experience for the players. We gained valuable experience, and hopefully it won’t be our last.