How much your groceries cost has increased at Aldi, Rewe, and others

Shopping for everyday essentials at German supermarkets has become considerably more expensive, with prices for basic goods at chains like Aldi, Rewe, and Co. rising significantly since early 2022. The Neue Zürcher Zeitung (NZZ) has been tracking these price changes, using data primarily from Rewe's "ja!" private label.

In the budget segment, Aldi frequently dictates pricing trends. Other discount retailers and larger chains such as Rewe, Kaufland, and Edeka tend to follow Aldi's price adjustments for their own brands. Consequently, price hikes at Aldi are almost invariably mirrored one-to-one in the "ja!" product line.

Unlike branded items, Rewe's "ja!" products typically do not exhibit regional price variations or frequent special offers. Price changes, once implemented, often remain stable for months, sometimes even years. The NZZ also monitors prices for Rewe's "Rewe Beste Wahl" and "Rewe Bio" lines, acknowledging that prices can differ between major retail chains, particularly for fresh fruits and vegetables.

Additionally, the NZZ collects data on select private-label items exclusively available at large discounters like Lidl and Aldi, including products such as beer, wet wipes, and diapers. This comprehensive tracking aims to illustrate the evolving cost of groceries for consumers in Germany.