How Nepal's gym culture is growing beyond the young generation

Nepal's fitness landscape is evolving, with gyms increasingly attracting a diverse clientele beyond the traditionally young demographic. Previously perceived as spaces for a specific, often intimidating, crowd, fitness centers are now welcoming retired individuals, homemakers, and middle-aged professionals. Sunil Moktan, a trainer at Visionova Recreation, notes a significant change from his youth when gyms were associated with 'ruffians and extortionists.' This perception deterred many from joining. "The gym is seen as unsafe. People see these heavy weights, plates and rods and think that it's not a good idea to try to lift something so heavy," explains Rojen Shrestha, another trainer. He emphasizes that proper training is controlled and gradual, but a lack of information hinders accessibility. Social media plays a crucial role in this transformation. Fitness creators in Nepal and globally share workout routines and highlight health benefits, challenging traditional beliefs. "People have access to content from all over the world. Fitness content has always been big in the West, and as Nepali viewers see more of that, it changes who comes to workout," Shrestha says. Furthermore, educational institutions are now incorporating fitness into their curriculum, influencing children's perceptions from a young age. Doctors are also actively recommending gym visits to older patients to manage health issues like strength loss and high cholesterol. Moktan views the gym as a preventive measure, helping to reduce health complication risks.

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When I was growing up, people did not think of the gym the way they do now. Then, everyone in the gym seemed to already have massive backs and shoulders. When I told my mother I wanted to go to the gym, she told me it was a place for ruffians and extortionists. This is what people’s understanding was at the time, and it was true in ways; the gym was a place where a certain type of person could be found. This perception scared people. It made it unlikely that most would go [to the gym].