How to support 'Liceulice' vendors during the heatwave

As Serbia endures a severe and prolonged heatwave, the city's asphalt becomes a particularly harsh environment for those working outdoors. Street vendors of the magazine "Liceulice" are among the most vulnerable to these extreme temperatures, facing significant health risks.

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I go to work even in the heat, I carry a towel, a cap, water, but it's hard. Sales are sometimes good, sometimes bad, it all depends on the place, but it would be easier for me if I had somewhere to cool down.

The "Liceulice" organization has strongly advised its vendors to avoid the sun during its peak intensity. They may be seen less frequently on the streets, with instructions to only work if they feel well, exclusively during the cooler morning hours (7-10 a.m.) and evenings (from 7 p.m.). Vendors are also urged to be equipped with caps, water bottles, and sunscreen.

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Nobody wants to buy a magazine these days because everyone is rushing to get into the shade, and I don't know what to do.

Vendors shared their struggles, with Bojan noting the difficulty of working in the heat, despite carrying a towel, cap, and water, and experiencing unpredictable sales. Jovan lamented that fewer people are buying magazines as they rush to find shade, leaving him uncertain about his income. Srđan described feeling weak and losing strength quickly under the intense sun, which also leads to fewer customers and lower sales, even when working in the shade.

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It's harder in extreme heat than usual because the sun beats down and I quickly lose strength and feel weak, and sales are certainly lower because there are fewer customers. It's very difficult to sell in the summer, even in the shade.

"Liceulice" is appealing to local businesses, including cafes, restaurants, and galleries, to show solidarity. They are asking businesses to invite vendors inside to cool down for a few minutes, offer them water, or allow them a short break in a shaded area. "For you, it's a small gesture, but it can save their health," the organization stated. Businesses can also become part of the "Liceulice Zone," offering a welcoming space for vendors to rest, sell their magazines, and earn a dignified income.

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For you, it's a small gesture, but it can save their health.