Hsinchu City promotes local brands with specialty market

Hsinchu City has launched the "Zhuchuan Specialty Market," an event designed to boost the visibility of local industries and enhance the city's brand identity. Held on July 25th and 26th in Hsinchu City's 228 Park, the market operates under the theme "Centennial Craftsmanship. Zhuchuan Good Food," bringing together numerous local businesses.

Mayor Kao Hung-an attended the market, sampling Hsinchu's distinctive culinary offerings and experiencing various activities. She highlighted the event's role in showcasing the innovative spirit of Hsinchu's specialty products. Traditional items like meatballs are being presented in new ways, including grilled and deep-fried preparations, while croissants are creatively combined with ham and local peanut butter, creating surprising new flavors.

The market aims to encourage national support for local businesses through direct consumer engagement. Kao urged the public to patronize the vendors, purchase quality goods, and help promote Hsinchu's culinary heritage. The event features a diverse range of products, including Hsinchu's characteristic foods, pastries, agricultural products, and cultural and creative items, reflecting the city's rich industrial landscape.

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Today's market brings together many high-quality local businesses, with each vendor presenting their signature dishes, showcasing the innovative style of Hsinchu's specialty products.

Beyond the culinary delights, the market offers a variety of entertainment and interactive experiences. Attendees can enjoy live stage performances, participate in DIY workshops such as ice skin pastry and bead charm making, and engage in five traditional childhood game stations. These include "Zhuchuan Lucky Dice," "Accurate Toss," "Old-Fashioned Marble King," "Block Stacking," and "Shuttlecock Kicking," all designed to provide enjoyable moments for families.

To further incentivize participation, the event includes a points collection system for purchases, stamp rallies for completing game challenges, and social media check-in gifts. Visitors who complete designated tasks can receive limited-edition insulated bags, commemorative keychains, and special stickers, adding an element of reward to the market experience.

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We invite people from all over the country to support local businesses with their actual consumption, to use their money to buy quality products, and together support Hsinchu's local cuisine, allowing the good taste of Zhuchuan to continue to shine.