Huang Xuan becomes a boss, investing millions in teeth whitening after stock market losses

Taiwanese celebrity Huang Xuan is venturing into entrepreneurship, investing over NT$1 million (approximately $31,000 USD) to open a teeth-whitening salon. The move comes after a significant financial setback in the stock market, where she lost NT$200,000 last October.

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Instead of randomly buying stocks, I might as well use the money to run a side business. This money is better spent buying equipment for investment; as long as there are customers, I have income.

"Instead of randomly buying stocks, I might as well use the money to run a side business," Huang explained, noting that investing in equipment for a service-based business offers a more reliable income stream. She discovered the non-invasive teeth-whitening treatment, which promises to restore tooth color without irritation, after experiencing sensitivity with traditional cold light therapies. The procedure, costing around NT$2,000 per session, allows clients to consume coffee or red wine immediately afterward.

Huang is collaborating with a long-time friend and lash artist, adopting a "store-within-a-store" model. After observing the business for six months, she decided to invest. She is optimistic about recouping her investment within the first six months of operation. Huang acknowledges that managing a physical business is more challenging than acting, emphasizing that while good products are essential, marketing and promotion are the most difficult aspects. She draws a parallel between acting and business, both requiring the cultivation of "trust."

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Good products are just the basics; how to let people know the products are good, and promotion and marketing, that's the hardest part.

The salon currently operates on an appointment-only basis, with staff guiding clients through a self-administered light treatment using disposable dental trays and sprays. The process takes about 30 minutes. Looking ahead, Huang hopes to expand into a self-service, unmanned store model, a concept gaining popularity in Japan. She also recently joined the OTT platform "UCAN" as a content director, focusing on Asian copyright acquisition and collaborations in short dramas and AI. Despite her busy schedule, she is also filming a short film and has new drama projects lined up for the end of the year, finding fulfillment in pursuing diverse interests beyond purely financial gain.

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Actors, to some extent, are also their own bosses. Every performance requires responsibility for the quality of the work. Whether it's the production unit or the audience, they are silently scoring.