Huawei and JAC’s luxury EV brand sees sales plunge 90%

Huawei and JAC Motors’ luxury electric vehicle brand Stelato has suffered a sharp collapse in sales, with monthly deliveries plunging 90% from their peak. The figures for the Stelato S800 have become a top trending topic on Weibo in China.

The S800 first appeared at a Huawei Mate product launch in November 2024, when the company opened preorders. It officially went on sale in May 2025. Depending on its specifications, the car costs between 708,000 and 1.018 million yuan, equivalent to roughly NT$3.33 million to NT$4.8 million.

Sales reached 4,376 vehicles in December 2025, but dropped to 367 in July. The decline had already accelerated earlier in the year: monthly sales fell below 1,000 in March, reaching 783 vehicles. Some Chinese internet users questioned whether the figures were genuine, then used Weibo’s AI search tool to confirm them. Others called for an explanation of the sharp decline over the intervening months.

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A car at this price could never sell 200,000 units a year given Chinese people’s incomes today.

A post cited in the report said JAC had invested more than 10 billion yuan in Stelato, built a superfactory with annual capacity of 200,000 vehicles, and assembled a research and development team of more than 5,000 people. By the end of the first half of the year, however, cumulative deliveries stood at only 19,000 vehicles, leaving capacity utilization below 10%.

Some Weibo users said the price made annual sales of 200,000 vehicles unrealistic given current incomes in China. Others sharply criticized Huawei, calling the company “a vampire” and saying that “nothing grows wherever it goes,” while comparing Stelato with Huawei’s earlier electric vehicle partnership with Seres on the Aito brand.

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Huawei is simply a vampire. Nothing grows wherever it goes.