Hyundai Department Store, World Vision Partner to Preserve Buan Tidal Flats

An environmental campaign combining corporate support and public participation has successfully secured a vital ecological area in South Korea. The 'My Tidal Flat' campaign, a collaboration between international relief and development NGO World Vision, Hyundai Department Store, and the Korea National Trust, has culminated in the preservation of a significant portion of the Buan tidal flats.

The initiative, launched last year by Hyundai Department Store and World Vision, encouraged customers to contribute to environmental protection through their daily consumption and participation. Funds raised through this campaign were matched by Hyundai Department Store, leading to the purchase of approximately 1,500 pyeong (about 4,950 square meters) of land in the Buan region of Jeollabuk-do.

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The funds raised with customers have directly contributed to tidal flat conservation, and we will continue to support activities that realize environmental values.

This land has been entrusted to the Korea National Trust for long-term ecological management. Tidal flats are crucial natural resources that help maintain marine ecosystems and combat climate change by absorbing and storing carbon. The preservation of this area in Buan is seen as a significant step in these efforts.

Hyundai Department Store expressed its satisfaction that the funds raised with customers have directly contributed to tidal flat conservation, vowing to continue supporting environmentally valuable activities. World Vision highlighted the initiative as a meaningful example of how small public contributions and corporate action can unite to protect local futures and habitats for children. Building on this success, World Vision plans to launch a second phase of the campaign, 'Protecting 1 Pyeong of Tidal Flat in My Name,' to further expand environmental protection efforts.

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This case is a meaningful change where the small participation of citizens and the practice of companies meet to protect the future of the region and the living space of children.