Hyundai Expands Global Cultural Network with New Art Collaborations

Hyundai Motor Company is deepening its global cultural engagement by announcing four new international art organizations that will join its 'Hyundai Translocal Series.' This initiative aims to build a robust collaborative ecosystem that transcends geographical and cultural boundaries, fostering a dynamic exchange in the visual arts.

The newly selected partners are the Ulsan Museum of Art in South Korea, the New Museum in New York, the Seosomun Museum of Art in Seoul, and the Abu Dhabi Music & Arts Foundation in the UAE. This expansion signifies Hyundai's commitment to supporting a comprehensive spectrum of artistic collaboration, extending beyond mere exhibition sponsorships to include joint academic research, the creation of bespoke new works, public engagement events, and the publication of scholarly materials.

The collaboration between the Ulsan Museum of Art and the New Museum will explore the intersection of digital media and sculptural art, creating a bridge between South Korea's Yeongnam region and North America. The Ulsan Museum, established in 2022, champions futuristic spaces integrating advanced computational technology, while the New Museum, founded in 1977, is recognized as a cradle for experimental contemporary art. Over the next three years, these institutions will co-curate three joint exhibitions, utilizing unique architectural spaces within each venue, such as the Ulsan Museum's virtual reality theater and the New Museum's elevator screens.

Their first joint project will feature Singaporean artist Ho Tzu Nyen, known for reinterpreting East Asian modernity through media. His new digital visual work will debut in New York in September before traveling to Ulsan in October. Concurrently, the Seosomun Museum of Art and the Abu Dhabi Music & Arts Foundation will focus on the impact of emerging technologies like artificial intelligence on society and ecosystems. This partnership will involve selecting four teams to participate in a residency program, in collaboration with the Mohamed bin Zayed University of Artificial Intelligence, with their resulting works to be exhibited in Abu Dhabi and Seoul in 2027 and 2028.

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We are pleased to join hands with new partners, and we will serve as a bridge to integrate disparate regions and traditions in the evolving global cultural landscape.