Hyundai Green Food buys 500 tons of Chungnam produce for 'mutual growth' project

Hyundai Green Food is set to purchase over 500 tons of agricultural products from Chungnam Province, South Korea, for its nationwide group dining and restaurant operations. This initiative, dubbed the "Mutual Growth" project, is spearheaded by the Ministry of Agriculture, Food and Rural Affairs. It aims to promote shared growth by utilizing domestic produce through collaboration between businesses, local farms, and regional governments.

As part of the first pilot program for the "Mutual Growth" project, Hyundai Green Food will procure approximately 280 tons of onions from Seosan and 200 tons of rice from Buyeo, along with other produce like chestnuts and dates from Chungnam. These ingredients will be featured in special menus, such as "Chungnam's Taste: Lotus Leaf Rice" and "Caramelized Onion Pork Stir-fry," offered at over 650 group dining locations until October.

Additionally, Hyundai Green Food's 140 in-house cafes will serve beverages made with Chungnam chestnuts. The company's bakery brand, "Vezzly," will also offer madeleines using rice flour from Seosan. This project underscores a commitment to supporting regional agriculture and integrating local specialties into wider food service offerings.