Hyundai Motor Group Aims to Lead in Physical AI with Sustained Investment

Hyundai Motor Group Chairman Chung Euisun has articulated the company's ambitious vision for "Physical AI" during an AI summit held in San Francisco. Speaking to an audience of approximately 150 key business leaders, tech executives, and startup representatives, Chung detailed a future where intelligence extends beyond individual devices like cars and robots.

The group's roadmap for Physical AI begins with the intelligence of individual machines, progresses to the integration of AI across entire production processes in "AI Factories," and ultimately aims for intelligence at a city-wide scale. This comprehensive approach signifies Hyundai Motor Group's commitment to leading the next wave of AI innovation.

To realize this vision, Hyundai Motor Group is actively bolstering its research and development capabilities in Silicon Valley. The company recently established a new organization under its Advanced Vehicle Platform (AVP) division in the region. This unit will be led by Jeremy Ma, a seasoned executive with extensive experience in autonomous driving and robotics, having previously worked at NASA, Apple, Toyota Research Institute, and NVIDIA.

Furthermore, Hyundai Motor Group is intensifying its engagement with the Silicon Valley ecosystem through various initiatives. The group will host the "HMG Tech Talent Forum" in September, inviting top talent in future technology fields to share the group's vision and foster direct interaction with its leaders. This event will also include on-site recruitment for "HMG Global Tech Talent," aiming to build long-term networks with future innovators.

Hyundai Motor Group's commitment to nurturing future talent and innovation is also evident in its continued support for promising startups through Hyundai Cradle (formerly Hyundai Ventures) and its partnership with the Exploratorium science museum in San Francisco. The group plans to co-create an experiential science center at its Global Business Complex (GBC) in Gangnam by 2032, focusing on foundational science and education related to future industries like autonomous driving and AI.

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Starting with the intelligence of individual devices like automobiles and robots, we will expand to spatial intelligence such as 'AI Factories' that connect entire processes with AI, and ultimately to city-level integrated intelligence.