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Hyundai reveals redesigned 5th-gen Tucson, challenging top rivals

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • The fifth-generation Hyundai Tucson, named 'The All-New Tucson,' has revealed its redesigned, more rugged off-road-inspired exterior.
  • The new model is larger than its predecessor, with increased length, width, height, and wheelbase, promising enhanced interior space and comfort.
  • While popular globally, the Tucson faces stiff competition in its home market from the Kia Sportage, with the redesigned model aiming to challenge its rival.

Hyundai has unveiled the redesigned fifth-generation Tucson, dubbed 'The All-New Tucson,' aiming to bolster its presence in the competitive compact SUV market. The new model sports a significantly different design from its predecessor, shifting from the previous generation's curved, urban style to a more robust, off-road-oriented aesthetic inspired by Hyundai's "Art of Steel" design philosophy with a focus on straight lines.

The front end features vertical H-edge lighting daytime running lights inspired by architectural lighting and a horizontal slim center lamp.

— HyundaiDescribing the design of the new Tucson's front fascia.

The exterior features a striking front fascia with vertical H-Edge Lighting daytime running lights and a slim horizontal center lamp. The vehicle has also grown in size, with an increased overall length, width, height, and wheelbase compared to the fourth generation. Hyundai states these dimensions contribute to best-in-class interior space and improved passenger comfort, particularly in the rear, which gains 29mm of headroom. Access is also easier with an expanded rear door opening angle.

Inside, the cabin features a minimalist design with a slim display and a "Double D-cut" steering wheel to minimize driver distraction. Convenience features include a dual wireless charging system for two smartphones. For outdoor enthusiasts, Hyundai is offering an 'XRT' trim with exclusive design elements like a larger front grille and enhanced wheel arch cladding, emphasizing a tough, off-road image.

The 5th generation increases the overall length and wheelbase and widens the body, securing the best-in-class interior space.

— HyundaiHighlighting the improved dimensions and interior space of the new Tucson.

While pricing and powertrain details remain undisclosed, the redesigned Tucson is set to compete fiercely with rivals like the Kia Sportage. The previous generation Tucson has been a global success, surpassing 10 million cumulative sales worldwide since its 2004 debut, driven by strong performance in markets like the United States and Europe, where it is Hyundai's top-selling model.

The front grille, with its wide rectangular shape, emphasizes a rugged sensibility, creating a tough and tough off-road SUV image.

— HyundaiDescribing the design of the 'The All-New Tucson XRT' trim.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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