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🇳🇬 Nigeria /Culture & Society

I tell stories women rarely discuss openly— Content creator, Divayetty

From The Punch · () English

Summarized and contextualized by DistantNews.

At a glance

Interview Sources not specified Context piece
  • Content creator Yetunde Ogundiya, known as Divayetty, has amassed over 363,000 Instagram followers by sharing personal stories.
  • She realized writing could be a career during her National Youth Service Corps year in 2022, transitioning it from a passion to a structured pursuit.
  • Ogundiya draws inspiration from authors like Chimamanda Ngozi-Adichie and values the emotional honesty and relatability in her online storytelling.

Yetunde Ogundiya, professionally known as Divayetty, has cultivated a significant online presence with over 363,000 Instagram followers, sharing stories that often delve into topics women rarely discuss openly. Her journey into writing wasn't a sudden epiphany but a gradual realization of a deep connection with words and expression that began in her university days.

I don’t think writing was something I suddenly discovered at an exact point in my life. It was something that naturally grew out of me.

— Yetunde OgundiyaExplaining the organic development of her passion for writing.

"I don’t think writing was something I suddenly discovered at an exact point in my life. It was something that naturally grew out of me," Ogundiya explained. She found that theory sections in exams provided a space to express herself extensively, solidifying her affinity for writing.

The intentional shift from passion to career occurred in 2022 during her National Youth Service Corps year. "That was when I started treating writing with more seriousness and structure," she stated, recognizing its potential as a platform and a voice if approached with commitment and consistency.

That was when I started treating writing with more seriousness and structure.

— Yetunde OgundiyaDescribing the shift in her approach to writing during her NYSC year.

Ogundiya admires Chimamanda Ngozi-Adichie for her honest and deep storytelling. While acknowledging the rich tradition of Nigerian authors, she notes a lack of direct online role models for her specific style of emotional content writing when she began. Early public attention came from a relatable story about an awkward Uber conversation, which resonated widely with people who shared similar experiences.

I love the way she tells stories and captures emotions with honesty and depth.

— Yetunde OgundiyaExpressing admiration for fellow author Chimamanda Ngozi-Adichie.

She expresses deep gratitude for her growing fan base, understanding that their connection to her work is the foundation of her online success. This loyalty fuels her engagement beyond digital spaces, though the specifics of this engagement were not detailed.

It was a very simple and relatable observation, and people connected with it immediately.

— Yetunde OgundiyaRecalling the impact of an early viral story about an Uber conversation.
DistantNews Editorial

Originally published by The Punch. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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