iDNES and advertising: How we can display ads to you

The Czech news portal iDNES.cz is outlining its advertising and content personalization policies, requiring users to consent to data processing for targeted advertising and personalized content. Visitors are presented with a choice between a free service supported by personalized ads or a premium subscription that offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

For users opting for the free service, consent to targeted advertising involves agreeing to the use of cookies and other online identifiers. This data is used to create user profiles based on browsing habits and online activities, enabling MAFRA, a.s., and its 125 advertising partners to display relevant advertisements. Users can revoke this consent at any time, though doing so will prompt them to switch to the paid, ad-free subscription.

The platform also utilizes user data for personalized content delivery, measuring ad and content performance, and understanding audience engagement through statistics. While consent for targeted ads can be withdrawn, users may still encounter non-targeted ads. The system also processes some data based on legitimate interest, with options for users to manage these settings and object to such processing.

Technical reasons necessitate that certain data processing activities, specifically related to personalized content selection, creation, and performance measurement, require explicit user consent. If a user opts out of targeted advertising, they may be required to explicitly disagree with these specific processing activities to continue using the free service.