iDNES.cz Advertising and Content Settings Explained

This article appears to be a technical notice or placeholder regarding advertising and content display settings for the iDNES.cz network of websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It addresses user choices for viewing content, particularly concerning targeted advertising.

Users are presented with two primary options. The first is a free service that includes targeted advertising. This option involves the use of cookies and other online identifiers to tailor advertisements to users' interests based on their online activity. The notice specifies that both MAFRA, a.s., and its 125 advertising partners will process this data. Users can revoke their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free subscription.

The second option is a paid subscription, "iDNES Premium," which offers an ad-free experience across all associated websites. This subscription also includes access to digital versions of newspapers and magazines.

The notice details the various ways data is processed for advertising and content personalization, including selecting ads and content, measuring performance, audience analysis, service development, and technical site operations. It emphasizes that consent for targeted advertising is always given for the purposes listed in bold. However, due to technical reasons on the part of ad providers, users must explicitly opt out of certain data processing activities if they wish to use the free, ad-supported service.