iDNES.cz Cookie and Advertising Consent Notice

This text is not a news article but a notice regarding user consent for cookies and advertising on the iDNES.cz website. It outlines two primary options for users: either accept targeted advertising or subscribe to a premium service that offers an ad-free experience.

The notice details the implications of each choice. Accepting targeted ads means users will see personalized advertisements based on their browsing habits and interests, processed by MAFRA, a.s., and its 125 advertising partners. Users can revoke this consent at any time, but doing so will prompt them to upgrade to the ad-free premium service.

Alternatively, users can opt for the iDNES Premium service for 199 Czech Koruna per month, which provides unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements. This subscription also includes access to digital versions of newspapers and magazines.

The notice further explains the technical aspects of data processing for advertising and content personalization, including the use of profiles for selecting relevant ads and content, measuring ad performance, and understanding audience statistics. It also mentions the possibility of objecting to data processing based on legitimate interest.