iDNES.cz Cookie Consent Notice

This content is not a news article but a cookie consent notice from the Czech news website iDNES.cz. It presents users with options regarding how their data is used for advertising and content personalization.

Users are offered two primary choices: a premium subscription for an ad-free experience or the option to consent to targeted advertising. The latter involves agreeing to the use of cookies and other online identifiers to tailor advertisements to their interests based on their browsing activity. This targeted advertising is conducted by MAFRA, a.s., and its 125 advertising partners.

The notice explains that consent for targeted advertising can be withdrawn at any time, at which point users will be prompted to switch to the ad-free premium service. It also clarifies that consent for other purposes, such as personalizing content, can be managed separately without requiring a switch to the premium option.

For users who opt for the free service with targeted ads, the notice details the types of data processing involved, including selecting ads, personalizing content, measuring ad performance, and understanding audience statistics. It also mentions that some data is processed based on legitimate interest, and users can object to this processing and adjust their privacy settings.

Finally, the notice specifies that the settings apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It also notes technical limitations regarding the withdrawal of consent for certain data processing activities related to personalized content and site operation.