iDNES.cz covers advertising and subscription options

iDNES.cz is presenting its readers with a clear choice regarding their online experience: a free service supported by targeted advertising, or a premium subscription that removes all ads.

The publication outlines that users who select the free option must agree to the use of cookies and other tracking identifiers for the purpose of personalized advertising. This means their browsing habits and interests, gathered from their online activities, will be used to display ads tailored to them. iDNES.cz, along with its 125 advertising partners, will engage in this profiling to deliver relevant advertisements.

Readers have the ability to revoke their consent for personalized advertising at any time. However, doing so will prompt them to switch to the ad-free iDNES Premium service. Consent for other data processing purposes, beyond targeted advertising, can be modified or withdrawn without requiring a move to the premium tier.

The outlet details various data processing activities, including the use of profiles for selecting personalized content and ads, measuring ad and content performance, audience understanding through statistics, and the general technical operation of its websites. It emphasizes that while some data processing is based on legitimate interest, users can object to this and adjust their privacy settings.