iDNES.cz explains ad options and user consent

This article from iDNES (CZ) outlines the advertising and subscription models available to users of its online platforms. Readers are presented with two primary options: a premium subscription for an ad-free experience or a free service that includes personalized advertising.

The platform details the process of obtaining user consent for targeted advertising, explaining that this involves the use of cookies and other online identifiers. It clarifies that both the publishing company, MAFRA, a.s., and its 125 advertising partners utilize user data for ad personalization. Users are informed that they can withdraw their consent at any time, though doing so will prompt them to switch to the premium ad-free service.

The article further elaborates on the types of data processing involved, such as creating user profiles for personalized content and advertisements, measuring ad performance, and analyzing audience engagement through statistics. It also mentions that some data processing occurs based on legitimate interest, with options for users to object and adjust privacy settings.

For users who opt for the free service with targeted ads, the platform emphasizes that consent is generally granted for all listed purposes. However, due to technical reasons related to third-party ad providers, users must explicitly opt out of certain data processing activities, such as personalized content selection and ad performance measurement, if they wish to limit these specific uses.