iDNES.cz explains advertising and subscription options

This article is not a news report but a notice regarding website functionality and user consent for advertising. It outlines the terms for accessing content on iDNES.cz, presenting two primary options: a premium subscription without advertisements or free access that includes targeted advertising.

The notice explains that opting for free access with targeted ads requires users to consent to the use of cookies and other online identifiers. This data is utilized to personalize advertisements and content based on browsing habits and online activities. The website, operated by MAFRA, a.s., works with 125 advertising partners whose data processing practices are detailed in a provided list.

Users are informed that they can withdraw their consent for targeted advertising at any time. If consent is withdrawn, users will be prompted to switch to the ad-free iDNES Premium service. The notice also clarifies that consent for other purposes, such as personalized content delivery, can be managed separately. Certain data processing activities are based on legitimate interest, and users have the option to object to this processing and adjust their privacy settings.

The article emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It further details the specific ways data is processed, including selecting ads and personalized content, measuring ad performance, audience understanding through statistics, developing services, and ensuring technical website operation. Users are advised that if they choose the free access option with targeted ads, consent for these purposes will be granted. However, due to technical reasons related to advertising providers, users must explicitly opt-out of certain data processing activities if they do not wish for them to occur.