iDNES.cz explains advertising and user consent options

This article appears to be a technical notice or a section of a website's terms of service, explaining advertising policies and user consent options for the iDNES.cz platform.

The text details how users can manage their preferences for receiving advertisements. It outlines two primary options: a premium subscription for an ad-free experience on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, which also includes access to digital newspapers and magazines.

The alternative is a free service that includes targeted advertising. This personalized advertising is based on user browsing habits and data collected online, with the aim of displaying ads that are more relevant to the user's interests. The platform states that it, along with 125 advertising partners, processes this data.

Users are informed that they can withdraw their consent for targeted advertising at any time. If they do so, they will be prompted to switch to the premium ad-free service. The notice also touches upon the use of data for other purposes, such as personalizing content and measuring ad performance, and provides information on how to manage privacy settings and object to data processing based on legitimate interest.